Individual Industry

Circular fashion Systems

 

CIRCULAR FASHION: CLOTHES, SHOES OR ACCESSORIES THAT ARE DESIGNED, SOURCED, PRODUCED, AND PROVIDED WITH THE INTENTION TO BE USED AND CIRCULATE RESPONSIBLY AND EFFECTIVELY IN SOCIETY FOR AS LONG AS POSSIBLE IN THEIR MOST VALUABLE FORM, AND HEREAFTER RETURN SAFELY TO THE BIOSPHERE WHEN NO LONGER OF HUMAN USE

- DR. ANNA BRISMAR

 

Global Fashion Agenda has invited global fashion brands and retailers to accelerate the adoption of circular fashion within the fashion industry with the 2020 Circular Fashion System Commitment. A pledge for the industry to set targets by 2020 to transition towards circular fashion systems designing, sourcing, and producing garments (and shoes) ethically and sustainably with the intent of recirculating all the resources gone into making the garment for as long as possible. 

After the Copenhagen Fashion Summit in 2017, a total of 93 companies, representing 207 brands (12% of the global fashion market) have pledged to transition to a circular fashion system to date. 

Dhana Inc. is proud to announce we have pledged to adopt all four action points to implement by 2020 and will be offering a used garment collection location in the Bay Area by August 2018 (continue below to learn about action points). 

 
 
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AVENUES OF CIRCULAR FASHION:

COLLECT

REPURPOSE

RECYCLE

UPCYCLE

INNOVATE TEXTILES

 
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ACTION POINTS

To guide the individual brands towards implementing circularity, Global Fashion Agenda has outlined four immediate action points for brands to follow: 

  1. Implementing design strategies for cyclability 

  2. Increasing the volume of used garments collected

  3. Increasing the volume of used garments resold

  4. Increasing the share of garments made from recycled post-consumer textile fibers

 

Depending on the action point(s) the brand has chosen to adopt, brands will implement a process similar to the model shown above.


Collectively, brands will facilitate the collection of used garments to be reconstructed, recycled, repurposed or upcycled to create a new product. And/or brands will undergo the process of innovating post-consumer textiles that phase our substances of concern. Consumers will then have the ability to purchase this new product at the same store where they originally gave their old garment. 

Brand

CONSUMER

The consumer's role is very important in order for brands to fullfill their portion. Consumer's have the option to swap and/or donate used clothes at participating stores, as well as purchase new clothes that have been produced within the circular system.

This is a great opportunity for you to donate directly increasing the product lifecycle as your old clothes become something new. 

 

GET POINTS = Look out for brands offering consumers points towards a purchase in exchange for donated clothes. 

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