Working towards brand-consumer value alignment in the fashion industry.
This is the WearOurValues Report 2019
Is there Alignment between the Brand and the Consumer?
A Baseline Study Conducted by Dhana Inc.
A Baseline Study Conducted by Dhana Inc.
WearOurValues is a community of advocates dressing, styling, designing, and shopping as a reflection of our fundamental values. By making incremental changes to our everyday lifestyle, we are engaged in the progression aiding environmental and social issues. WearOurValues is the first step to reducing the impact, while making adoption as easy as possible, using the hashtag #WearOurValues to connect, communicate, and inspire solutions.
We are tools, tips, and insights on the ways in which we can shop, style, source, and care for clothes as an expression of our core fundamentals.
We are re-aligning brand-customer values to make sure the clothes we wear support the people and planet we love.
We are a movement. We are committed. We are rebelling. We are determined. We are alike. And we are pushing the second most polluting industry to change for future generations to live a cleaner world.